Colourful (and in part humourous) billboards encouraging men to come for voluntary circumcision soon had people talking. This campaign was funded by USAID.
Campaign branding across vehicles, banners and posters (funded by USAID)
SBCC
SBCC or Social Behaviour Change Communication is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behaviour change. They usually include messaging using billboards, radio, flyers, t-shirts and on-the-ground sensitisations.
Having worked 13 years in Tanzania I have been involved with several different SBCC campaigns, implemented by either an NGO or by the Tanzanian Ministry of Health.
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Dondosha Mkonosweta (Drop your shirtsleeve = slang for foreskin) is a voluntary male circumcision initiative which has helped to reduce the risk of HIV by 60%.